Radio Blog

This page contains blog articles on a range of topics of interest to professionals in radio sales, including everything from selling technique to the state of the industry. If you have an opinion on any issue regarding radio or would like to share some of your sales techniques with others, you can submit an article for the blog here (max 400 words, please).

Once in a Lifetime

"Where am I?

Who am I?

How did I come to be here?

What is this thing called the world?

How did I come into the world?

Why was I not consulted? And if I am compelled to take part in it, where is the Director?

I want to see him.

I read these words by Soren Kierkegaard at the weekend; his insight left me with a wry smile.

I often think I’m in control of my lot, at least that's my illusion, and if you're like me every-now-and-then you may think to yourself why is it things never go my way? Why do I always miss out?

It’s (painfully) curious how I continually get caught up in myself. It is staggering how self-centered I can be. Of all creatures on the earth it is only the human being that seems to struggle with the illusion of control, the ability to accept, to get on with life or simply be.

It’s easy to sit and think my life is crap.

Most days I pine for my estranged son, the company I founded has no need for me anymore, my finances are all but depleted, and my body hasn’t stopped twitching uncontrollably for over 18 months.

None of these things were in my plan, not one.

I don’t know what will happen tomorrow, next week, or next year.

I do know I control nothing, not you, not my family, and some days hardly me.

I do know my son loves me; I have no regrets about the company I left behind; money comes and goes; and one day my body will stop twitching, but none of these things, not one of them, is up to me.

Every moment comes once in a lifetime, and none of them can be taken from me.

Sell without regret.

Michael Tate

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Radio Blog