Radio Blog

This page contains blog articles on a range of topics of interest to professionals in radio sales, including everything from selling technique to the state of the industry. If you have an opinion on any issue regarding radio or would like to share some of your sales techniques with others, you can submit an article for the blog here (max 400 words, please).

Get Out of Here

In a former life I had a big luxurious office, but often when faced with a writing deadline, I’d leave and go to a tiny laundromat in a nearby strip mall. For some reason, there away from all the activity going on at my office I could write quickly and creatively. Then I’d return with my “masterpiece,” and maybe a little static cling.

In your place of business, ringing phones, incoming emails, papers stacking up, meetings, emergencies and interruptions can fill your day and your mind with left brain activity, leaving you no energy or time to be able to write. Change venues.

Go to a movie, take a walk, run under the sprinkler, get an ice cream cone, play music, surprise someone with an unexpected gift, visit the library or a church, rent an instructional video, ask someone to teach you conversation in a new language, dance to your own song, hug a stranger. Do whatever it takes to shift your perspective. Some small act may be all it takes to shift you into right brain mode and get that creativity flowing.

When you do this, intensely observe what and who you see around you. There are stories, conversations and unusual points of view everywhere. These can be the threads from which you weave that next commercial.

Let me know how you do. I’ll be over by the dryers.

Jeffrey Hedquist email jeffrey@hedquist.com

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Radio Blog