Radio Blog

This page contains blog articles on a range of topics of interest to professionals in radio sales, including everything from selling technique to the state of the industry. If you have an opinion on any issue regarding radio or would like to share some of your sales techniques with others, you can submit an article for the blog here (max 400 words, please).

All Your Promise & Power: Revisited for 2010

How do you take courage when your whole world is collapsing around you?

How do you maintain a continued vision and philosophy of success when everything around you turns to crap, and continues to do so?

How do you maintain a vision when you’re under attack?

Each time I sit to write an article for Connect I try to create something helpful, something purposeful, and something hopefully not only valuable to your day in radio sales but also useful somehow in your life.

I suspect like you I read my fair share of motivational books and articles - sometimes a word, an idea, or some simple phraseology penetrates my dull brain and helps make some kind of difference to me and hopefully to the way I interact with those around me. But it’s when I’m struggling and drowning in the world that I need this stuff the most, yet I turn to it least.

It is extremely difficult to maintain courage ‘under fire’, particularly to maintain inner-strength, character, and the clarity of your ‘dream’ beneath a consistent and prolonged attack of what can feel like ‘you against the world’.

So what’s the difference between those who persist and those who cave-in under the outside pressure?

What happens to the dreamers of big dreams?

What happened to the dreams you had as a kid?

What happened to the goals and grand visions you had at the beginning of last year; and of this year? Let alone the dreams you dreamed the day you finished college; the day you got married; or the day your child was born?

Whatever happened to fulfilling what quietly lives in your heart?

Have you all but stopped seeking and believing?

Have you become so tired, so jaded, and so mediocre that you’ve convinced yourself that your dreams were simple minded ideas of a younger more innocent you?

Have you stripped yourself bare of all your promise and power? Are you now simply quietly and cynically drifting through life (waiting to fade away) convinced that genuine success and joy is for others?

It’s absolutely true that the gutter is full of failed genius. Yet did these people truly fail because “that’s the way it’s meant to be”, or did they fall under the weight of their own self-imposed beliefs and barriers? Did they simply lack the strength of courage to fulfill their inner dreams and desires?

If you are going to allow fear to win the war for your life you will lose, and your dreams will die with you.

Don't depart without showing us the real you.

Helen Keller wrote:

“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing. To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable.
If you simply avoid living consciously and courageously, then that is equivalent to giving up on life itself, where your continued existence becomes little more than a waiting period before physical death - the nothing as opposed to the daring adventure.”

Sell (and live) without regret.
Welcome to 2010

Email this article to someone

Radio Blog