Proposals / Campaigns

This page is a database of ready-to-use sales campaigns and proposals. Each creative idea contains a complete written proposal which you can customize in the Workshop section of this site. Many also contain extras, like audio, powerpoint presentations, info sheets, Microsoft Word versions etc. and the page is updated many times each week.

Daiquiri Day Sales Kit

Daiquiri Day is July 19, 2013 Daiquiris are delectable cocktails that have been around since the 1800's. The daiquiri was invented by a group of American mining engineers in Venus Bar in Santiago. According to the legend, Jennings Cox ran out of gin while he was entertaining his American guests and so he began mixing together other ingredients, creating the first daiquiri.

Here's a pre-formatted sales kit to create a daiquiri-themed event around in one of your client's venues.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Independence Day Sales Kit

When listeners hear the "Star Spangled Banner" they will call your station 'live' to air to "declare their independence" and community pride.
Copies of "The Declaration of Independence" including your company's logo will be produced and made available at your client's store(s) and your station. This will further increase the effect of the entire campaign.
All callers who can correctly recite the first part (or any portion) of "The Declaration of Independence" will win a prize donated by your sponsor.

This kit contains:
a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) Copy of Declaration of Independence

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Summertime Sales Kit

"Summertime and the living is easy, fish are jumping, and the cotton is high..."
We all love summer don't we? People gather at rivers and lakes for picnics and fishing; tubing, canoeing and boating. Summer is baseball, hotdogs and fireworks. It's a time to gather at the farmers' market for the freshest produce. It's a time to barbecue and grill, a time to be with family and friends...
… the livin' should be easy.
This Summertime Promotion kit contains everything you need to make the most out of the season in terms of sales!

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International Joke Day Sales Kit

International Joke Day (July 1st) should be a very funny day. There are plenty of problems, trouble and unhappiness in the world. Don't you think the world would be a far better place if we'd all just chill out a little and laugh a whole lot more?
This promotion gives your listeners an opportunity to spread the mirth and for you to get it sponsored! 
Listeners will be invited to email or telephone their jokes directly to your on-air crew. Each joke will be checked for suitability, and the best will be read live to air twice an hour the entire day. 
All jokesters will win a prize donated by your sponsor to ensure lots of listeners join in the fun.
This kit contains everything you need to get out and sell today!

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Father's Day "Dinner with Dad" Sales Promotion Kit

This is an easy promotion designed to excite our listeners if we have fun with this campaign and it will turn into gold - it may even become part of the landscape of your promotions year. A dinner bell will sound and listeners will call to answer a Fathers Day quiz question. All callers chosen who answer a question successfully will win "Dinner with Dad". We've provided everything you need in this kit, including the audio sounders, the quiz questions and the customizable proposal.

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Red Rose Day Sales Kit

Red Rose Day is June 12th. Celebrating the most popular gift flower, and coinciding with the most popular wedding month - this is a great opportunity to generate some additional revenue from florists in your market. This sales kit has everything you need - including the sounder, the quiz questions and answers and a customizable proposal you can take to prospects.

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Queen For A Day 2013 Sales Kit

Here's a great sales promotion kit for Mothers' Day: you invite your listeners to call and tell you why their Mother should be "Queen for a Day". When listeners hear the "Who's yo' Mama" sounder they will be invited to call your station to tell you live to air why their Mother should be "Queen for a Day". Successful callers will win for their Mother a dozen red roses (for example). Mom will also go into the draw for the grand prize - the "Queen for a Day". This kit includes everything you need to sell and run the promotion, including the sounder!

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"Bling!" Jewelry Store Sales Kit

All across America the traditional family independent jewelry store has become an increasingly rare find; they're falling victim to the box stores and locally based corporate jewelers. This sales kit is designed to help you dig out those jewels in your market - get them on your station, and get you both some business!

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Single Supermarket Tuesdays Sales Kit

Flirting by the fresh food counter is a new concept on the dating scene but delivered well supermarket dating nights will become increasingly popular with our 'single' listening audience.

Shopping for their dinner, and a new partner, brings a great mix of passion and practicality to the normally mundane grocery run. Here's a great sales campaign that you can sell to your local supermarket / grocery store that will not only bring customers in on slow shopping nights, but cause quite a buzz too.

The proposal is fully customizable inside Connect and comes with complete instructions and web graphics.

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Grand Giveaway Sales Campaign

We've created a great sales concept called the "Grand Giveaway" designed to get your entire town involved in a giveaway with different local businesses that you select. It's going to be the Grandest Giveaway in town and you're station is behind it.

This Sales Kit is completely customizable within Connect and comes with web graphics and the info docs you need to run a great and lucrative campaign.

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Pays For A's Sales Kit

Pays for A's. It's a very simple radio promotion. Every time a school-aged child is awarded an "A" by their teacher; he or she will bring their grade to your bank whereupon the bank gives the child $5.00.
Ultimately the idea is you open the child a Savings account - which will then grow and grow as the student is awarded more A's and at the same time learns about banking.
We've put together a simple, easy-to-execute promotion that has the power to increase your banks client's top-of-mind and attract more customers.

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) Sample commercial audio

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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"I Do, I Do, I Do" - Bridal Supplier Sales Kit

The country is beginning (just) to defrost - and so now's the time to start thinking about Summer weddings. We've created a complete kit for you to help sell local bridal suppliers in your area. It's designed to showcase the supplier's products and appeal to all the engaged ladies out there.

We've created everything you need to sell this concept to a local bridal supplier, including the idea, the on-air structure - even a sample commercial! The proposal is customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) Sample commercial audio

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Asian Restaurant Sales Kit

We've created a complete kit for you to help sell local Asian restaurants into your station. It's designed to showcase the restaurant, allowing your listeners to understand more about it and what sets it apart from others in town. It allows the restaurant owner a chance to communicate how delicious a type of food your listeners may not have discovered can be!

We've created everything you need to sell this concept to a local Asian restaurant, including the idea, the on-air structure, the PowerPoint you need to sell it - and we've built a fun, creative concept to go with it that will be tongue in cheek enough to inspire your advertisers and your listeners. The proposal is customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) PowerPoint presentation
f) Promo script

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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In Memoriam Sales Kit


In Memoriam is designed specifically for funeral business operators who understand the necessity of advertising and the power of radio but as yet can't afford to fully reap its benefits - we've created an amazing option for you.

Click here to view (in the Workshop section of Connect). [In Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print. You can also access a Microsoft Word version for editing outside of Connect].

For assistance with downloading / customizing any of the templates inside the Workshop, call us, toll-free, on 1-800-526-0538

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Movie Theater Sales Campaign

The Oscars are just behind us and ticket sales are higher than ever! Now is a great time to get your station involved in movie promotions. And if your local area has a smaller independent movie theater as well as a multiplex - both make great potential advertisers. We've created a simple but effective campaign you can customize and sell today. Simply put: local listeners will be encouraged to use locally driven community theaters via an on-air campaign. All callers must do the best impersonation of their favorite movie star - winners will win movie tickets.

This proposal is customizable inside Connect and in addition to the Connect template includes
a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) 4 x example scripts for a suitable audio commercial for this campaign.

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Better Business Tips Sales Kit

Its good for your clients to look like they are caring members of your local community. That's why our production team has put together a series of 15, 30, and 60 second educational audio tips "Better Business Tips for Tough Economic Times" you can get sponsored by a business or businesses in your community.

It's so simple: just customize the template in the Creative Proposal Workshop, download the audio and drop your sponsor's name into them. The Premium Version comes with a whole set of great production. Check out the Basic version to hear one of the spots.

Both versions of this proposal can be customized inside Connect and includes a complete info sheet with instructions and a Microsoft Word version for editing outside of Connect.

Click here to view (in the Creative Proposal Workshop section of Connect). [In Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print. You can also access a Microsoft Word version for editing outside of Connect].

For assistance with downloading / customizing any of the templates inside the Workshop, call us, toll-free, on 1-800-526-0538

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Sales Kit for Retirement Homes Advertising

Are there quality Retirement Homes in your community - go after them with this great campaign from ARIA. THE IN-BETWEEN YEARS is an advertising strategy designed to showcase your client's Retirement facility on your station. THE IN-BETWEEN YEARS promotion mixes powerful advertising, with interview (advertorial) style commercials so you can allow your client to really explain what their 'Home' is like.

This proposal is customizable inside Connect and in addition to the Connect template includes
a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork
e) Scripts for two great commercials

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Weather Sponsorship Kits

Did you know, Connect's Workshop contains dozens of pre-designed Sales Kits for all your different program segments and dayparts? Check out our weather report kits - they come in a bunch of flavors for different formats - everything from Hot Country to Urban to help you package up your shows and get them sold!

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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St. Patrick's Day Sales Proposals

We have two great St. Patrick's Day campaigns ready for you to customize and sell. The first is "The World's Shortest St. Patrick's Day Parade" - a guaranteed way of driving traffic straight to your client's door. The second is "A Little Bit of Blarney!" - a great way to get your listeners to be creative and to get your advertisers to spend!

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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2013 Radio Sales Promotion Calendar

This is a fantastic complete-year proposal calendar, done out in an Excel spreadsheet. It lists all the most important Holidays and promotions, month by month, as well as hundreds of fun days and dates that can be turned into sales campaigns or fun on-air.

Plus, there are separate tabs showing production lead times and a complete year overview. What's more, all the promotions highlighted in RED will have ARIA Connect sales proposals available for them in advance here on the site. You can download it here.

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Secret Kiss Valentine's Day On-Air Quiz

Valentine's Day is just around the corner: here's a great sales promotion, an on-air quiz, you can run and sell easily. This pack contains everything you need, including instructions, graphics, the audio sounder. The Premium Version even includes audio pre-production of all the questions for you to add in a sponsor.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Hmmm...Massage!

As we work with stations around the country we see more and more alternative therapy businesses springing up everywhere - massage, reflexology, acupuncture, reiki etc. It seems that more and more people are turning to such treatments in your market. Now is the time to get these relatively new businesses into some consistent radio advertising - so they associate you with their growth now and in the future.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Spring? Time For Carpet Cleaning!

As we put the clocks forward and the weather begins to clear, people begin to think about spring - and spring cleaning. This means it's a great time to get your local carpet cleaning service companies on-air. Use this proposal kit to help you!

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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February - National Children's Dental Month

February is National Children's Dental Health Month - the prefect opportunity to convert all those dentists in your market to your station. We've done all the work, including creating all the pre-produced audio spots they can add their sponsor tag into!

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Real Estate!

It looks like finally the real estate business is beginning to pick up. As ever, radio stations need to be ahead of the game. Now is the time to start approaching all your local real estate agents to try and generate successful campaigns. We have two great ways to do it using sales campaigns inside Connect.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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After The Beep - Sales Campaign Kit

January 30th is National Inane Answering Message Day - It's a great way to make some money and have some fun. With this pre-designed campaign, you ask your listeners to call your station and leave their funniest answerphone message - and you choose which ones go to air. This is the perfect campaign for a local phone retailer to sponsor.

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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12 Days Of Christmas Sales Kit

On the twelfth day of Christmas my true love gave to me...Here's a great Christmas sales promotion that can include a whole host of your local advertisers and is fun for your listeners too.

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Santa's List Sales Proposal

Santa's Elves have been everywhere, checking up on people all over the world, to see who has been naughty, and who has been nice. Thanks to the hard work of his elves, Santa has two lists. The short list contains the names of those who have been naughty. And a list is filled with the names of everyone who have been good all year long. Which list are your listeners on?

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Cards & Carols Sales Kit

Christmas Card Day is December 9th, but you can run this proposal for at least another week after that. "Cards and Carols" is an important community based radio promotion, designed to let those who are serving overseas know they're not forgotten. It's hard enough to be alone at Christmas let alone celebrating Christmas in a war zone, so run this promotion in your market. This is the first of our Christmas Sales Kits - we'll be putting more up over the next few days.

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

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Door Buster - Black Friday 2010 Sales Kit

Help retailers in your hometown create record sales Black Friday 2010! "Door-Buster!" is designed specifically for businesses who want their doors busted down (not literally), this Black Friday! - make sure your advertisers are first in line!

All proposals are customizable inside Connect and in addition to the Connect template includes;

a) a complete info sheet with instructions,
b) Idea sheets for promoting the concept
c) a Microsoft Word version for editing outside of Connect,
d) web site banner artwork

In the Creative Proposal Workshop, you can preview the proposal, customize it (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print.

For assistance with downloading / customizing any of the templates inside the Workshop, CLICK HERE to go to the LEARNING CENTER. Or you can call us, toll-free, on 1-800-526-0538

Email this proposal to someone

Proposals / Campaigns