Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Has Your Station Delivered Results?

Has Your Station Delivered Results for Chiropractors, Attorneys, Realtors?
As professional services make up an ever larger percentage of the job market, they become a larger and larger source of revenue for radio. We have received a number of requests for advice and testimonials from radio stations on stories of success they've had with these types of clients.

That's why we're asking for your success stories.

Help Us Help You Help Them

We'd like to hear about examples of successful campaigns that you have run - campaigns that have helped increase business in your market for service professionals - particularly those not immediately associated with radio advertising.

Have you managed to sell airtime campaigns on your station to:
Chiropractors
Attorneys
Realtors
Health Service Professionals
Senior Care Residences?

Fight Those Yellow Books

As the Yellow Books desperately attempt to maintain their share by increasing the number of books in a zip code and by employing harder and harder sell tactics, many traditional yellow book 'advertisers' like those above are becoming wary and are looking for viable alternatives. This is a great opportunity for local radio.

Let us know about your success stories. We'll compile them as stories in service categories and make them available for free in ARIA Connect - to be shared by any station trying to do the same thing; and include them in our updated "Phone Book Buster" kit available in early December.

Just email us here or contact us directly via the "Feedback" link at the very top of this web page: let us know your station name, market, market size and format. Then tell us just a little about
the client & service type
what they were trying to achieve & how you satisfied them:
a) length and structure of campaign
b) frequency of spots
c) if relevant something about the commercial content. (You can even attach an mp3 of the commercial that ran if you wish.)