Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

The ARIA Team.

Getting Attorneys On-Air

I have a criminal attorney that only runs on payday weeks starting on Wed and running thru Sunday after 3:00 pm and at night. He tried me for 3 months just signed another 3 months. I asked him how it was working and he said "Kim I don't know I am so busy", which was good to hear so I guessed it was working for him. I stopped by this week to service the account and his wife stated that they have spoke to other attorneys in our area and they were not busy at all, but my client was swamped, hence they are going to keep running even after the renewed 3 months just signed. So I am not real knowledgeable about total radio yet, but remember to work out a schedule to suit your client. Thanks

Kim Johnson
Account Executive
Sherman, TX 75092