Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Making Tourist Attractions Local

Matt,
Our sister stations in LaCrosse, Wisconsin have designed a new promotion off an old idea that has gotten them solid sales from both local advertisers and local listeners.

They live on the Mississippi River, and there are cruises available on a daily basis. As is the case in most towns, people come from far away to take the cruises but local folks don’t tend to do so because they live there. So, the radio stations designed a promotion where they would get 100 tickets for a cruise and then have their local talents host the cruise for that morning!

They took a percentage of the tickets and used them for giveaway from 5 local businesses sold at $995 per package. All sold out making them $4,975!

Plus they have sold 50 tickets at $15 each, making them $750. This brought their sales total to $5,725. Since this is a morning cruise the local cruise line was happy to barter the tickets for promotion at a time they don’t typically do cruises, which is the morning. A simple fun idea that worked!!!

But what if you don’t have river cruises? Almost every town has some sort of ‘touristy’ type of thing they can attach to an idea like this!

Dave Doetsch, Director of Sales
Mid-West Family Broadcasting - Springfield, Illinois