Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Bugsy Malone's Bar

History: Bugsy Malone’s literally began in the basement area of a local shopping center near the college campus. Originally they billed themselves as a ‘speakeasy’ to make a positive out of the fact that it was out of the way and hard to find. It was a popular hang out for local rockers, but the very small space (under 100 occupancy) really limited their business potential.

The Move: In 2007, Bugsy Malone’s relocated to a much larger location in the downtown entertainment district. To compete with the other large and established bars, they decided to reposition themselves to attract a larger market. Gone was most of the indie rock feel, and it was replaced with karaoke and DJ music.

The Campaign: To attract a large college crowd Bugsy’s began the ‘Mug Night Everynight’ special. Basically $10 for up to 8, 32 ounce mugs of beer! To establish this identity we created the character of ‘Mug Man’.

The Results: ‘Mug Man’ has become such a hit that almost every night the DJ gets requests to play the commercial in the bar! And the patrons know every word!!! Bugsy’s now has solid weekday crowds plus averages 200 to 300 patrons every Thursday through Saturday. Which is 2 to 3 times the previous occupancy!

The Schedule: Bugsy’s uses the rock station with 12 fixed position commercials each week as well as a percentage of unsold inventory, and they couldn’t be happier!!!

You can hear their first commercial here.

Dave Doetsch, Director of Sales
Mid-West Family Broadcasting - Springfield, Illinois