Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Foster Homes Campaign

Dave Doetsch writes: "This is an amazing campaign…and a category mostly ignored by media in general!

Camelot Cares is an agency to recruit foster parents for foster children.

They started their campaign on WMAY May of 2008. At first they ran a high frequency short-term schedule, plus we added their not-for-profit ads to give them a strong three day schedule. The only marketing they had done prior to radio was direct to schools and advertising in small newspapers in the outlying area. They currently are advertising consistently with an awareness campaign on WMAY and in a local weekly publication, Mid-West Steals and Deals.

When I first met with them they had 32 foster homes, which they average 32-35 on a regular monthly basis. In February they had six new homes in the process of getting licensed. When I met with the Director just a month later they had 15 homes in the process of being licensed. Once all fifteen are licensed they will have 55 homes, which is their highest number ever.

Attached are some of their commercials, which we are very proud to air. We developed their new tag line, “Maybe you can’t change the whole world, but you can change the world of a child”.

Previously they were using “Foster parents make a difference one child at a time”.

You can download the commercials here:

Commercial #1
Commercial #1
Commercial #1
Commercial #1
Commercial #1