Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Local Link - Fat Daddy's Broasted Chicken

Joe Korkowski, Marketing Representative- KXRA in Alexandria, MN writes: "This is obviously a campaign for the new Broasted Chicken at a local bar/restaurant. I went into the studio with a couple of notes and no script.....turned on some music and just started talking in this ridiculously horrible accent...... the result,....they sold out their broasted chicken for a solid month.... That’s the good news,....the bad news is that they are easily distracted from the game plan and switched things up and began promoting their bowling alley....and eventually got a horrible jingle for the restaurant through their television rep (it makes them sound like a mexican restaurant, but they’re an all-american bar/restaurant with a bowling alley and ballroom next door.)....and consequently the broasted chicken guy was put on the back shelf......oddly enough, their broasted chicken sales have died off considerably.

Radio works.... "

Joe's commercials for this client are clearly based on experiment, but they have personality and humor and therefore stand out, while maintaining the key repetition points and focusing on the elements that are important for the listeners to remember. It's no wonder they worked. You can download them below:

Commercial 1
Commercial 2
Commercial 3
Commercial 4