Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Local Link: the Medicine Shoppe

Story: A one location pharmacy on the far north end of Springfield, Illinois which originally was only 3 doors down from one of many Walgreen’s in town. Their specialty has been both one-on-one consultation as well as customizing the prescriptions so people who struggle to take medications had an easier time doing so. Therefore we build an ongoing 52-wek awareness/branding campaign sharing this story on two of our radio stations, a news talk and an AC station.

Results: Dave Mikas, owner of the Medicine Shoppe has seen solid growth for over 3 years! In some years he has grown double digits! And The Medicine Shoppe has been able to do so without expanding his store, adding staff or adding extra locations like Walgreen’s and CVS Pharmacy who have added multiple locations throughout the city (which many of you may have seen happening in your community).

With radio this small business has been able to compete effectively with the big box stores!!!

You can download one of the commercials that contributed to this campaign here