Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Garage Door Success Story

This example of radio in action shows how one client grew their business directly through radio. The client is a family business, Glenn Brothers Garage Door Company, located in Pawnee Illinois, 15 Miles South of Springfield, Illinois, owned and operated by brothers Tim and Matt Glenn.

History/Early Situation

Matt and Tim Glenn started the company 2 years ago after being in the garage industry for more than 10 years. They were doing well with contractor work but really needed residential to carry their day to day business. That is when, through a referral, they contact our radio stations.

Station Plan

Glenn Brothers Garage Door Company chose to sponsor the Kirk & Kelm Show, weekdays from 9am-Noon on our talk station WMAY, which provides 10 60-second commercials per week (2 per day) plus recognition throughout the show as a sponsor. Originally they wanted to give advertising a “test” period of 4 months. We agreed only if they gave us complete creative control of the commercials.

The Commercial Message

The commercials were built to be humorous; playing off the ‘male enhancement’ commercials you see & hear to draw attention.

Example: If your door has been stuck up for hours and you can’t get it down call Glenn Brothers Garage Door Company.

Example 2: If you have garage door dysfunction and can’t get it up call Glenn Brothers Garage Doors.

(You can download example #1 of the spots they ran here
You can download example #2 of the spots they ran here
You can download example #3 of the spots they ran here
You can download example #4 of the spots they ran here)

These really caught listeners' attention, and their phones started to ring that week. After the first 2 weeks they were booked out 3 weeks on service calls!

The end result

Then Tim attended one of our branding seminars (for more information, click on the 'revenue.generator' tab, above) and saw what was going to take to hit his goal of $500,000 for the 2009 year. Tim signed an annual branding contract in October bringing his yearly spending to $22,984 and was booked out six weeks in advance until the holidays. They are now running 6 commercials per day on WMAY plus all of the billboards.

Just this past week they landed a State of Illinois contract, which the decision maker said was influenced by the ads they heard all the time on WMAY. This new contact alone has the opportunity to significantly grow their business in the coming year!

Example submitted by Dave Doetsch, Director of Sales, Mid-West Family Broadcasting, Springfield, IL