Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Getting Doctors On-Air

Doug Edge from Terre Haute, IN, writes: "Doctors will spend money to advertise on radio with the right approach. Eye Doctors, Dentists, Family Practice Doctors and other specialist are spending money. They are not afraid to sign long term contracts and they are the easiest clients to renew. So what do Doctors like in a radio commercial? They don’t want it to sound like a commercial. Many doctors like more of a public service approach to their message like these commercials for a Dentist, Dr. Snoddy. Listen to these two examples of taking an informational approach to the air time. It is easy to create spec ads just by visiting WebMD.com. You can come up with copy for a spec commercial for any type of medical practice."

You can download the first example of the commercials this station ran here

and the second example here,. (right-click on the links and choose "save as..." or "save link as..."