Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

The ARIA Team.

ARIA at Convergence Conference 2009

For the second year, ARIA will have a booth at RadioInk's Convergence Conference. Taking place in the Dolce Hayes Mansion in San Jose, CA, this is in our opinion one of the most useful conferences of the radio calendar.

We hear a lot of talk about how radio needs to move into a new technological age, how we need to figure out the link between the Internet and us, how we need to make our programming relevant to a whole new generation of young people. Unfortunately we hear a lot of needs, but not too many answers.

Convergence 2009 brings together people who really do have answers, with radio stations who really do want to know. When I attended last year, ARIA was relatively new, our online productivity tools were not yet launched, so I was interested to see how relevant the Conference would feel to me; unlike many other industry get-togethers, I was impressed not just with the caliber of the speakers, but with the caliber of the attendees. It really felt like everyone who was there was actively interested in finding out - and then DOING!

Since then, we've launched what we believe to be the most comprehensive set of online tools for radio sellers available in the world; so this year we'll be back, and you should too. Join us in San Jose February 9th and 10th. For details, go to http://www.radioink.com/convergence/