Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Bridal Expo Set-Up Kit

The first quarter is a great time to plan a radio station hosted expo. In fact, the first quarter of each year can be your most profitable quarter because of local expos. If you can keep costs low, an Expo can be a great infusion of cash during months that are typically not so good. Do the math...sell 40 booths for $500 and get $20,000! Plus, Expos provide a great opportunity to promote your station(s) and clients. It is not too late to plan something for February or March.

Here's a complete proposal, instructions, ideas and a sample contract for creating a bridal expo - this could be perfect for Valentine's Day for example. You can download everything from the Workshop.

In the Workshop section, you can preview all proposals, customize them (change text, add your own station logos etc.) save it in your own folders, associate it with particular clients you have added to your Contacts, add in your spot info and print. You can also access Microsoft Word versions for editing outside of Connect]. Click here to view (in the Workshop section of Connect).

(Source content supplied by Doug Edge, GM, Crossroads Communications, Terre Haute, IN)