Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Let AC/DC Sell for You!

Here is another idea that worked great and is now underway. This is perfect for just about every kind of rock station, but the idea can be stolen for any format.

Looking for a simple sales idea that will get clients extremely excited? Then try what we just did. AC/DC will be performing live in St. Louis this coming January, so we went out and purchased enough tickets to fill up a bus (32 in total)! We then built a powerful promotion that was designed to draw customers into the door of the client and give them a ton of on-air exposure. Plus clients who purchased the program also received a pair of tickets for their own personal use (which is the part that got them most excited)!

What were our results? We sold out all 8 packages in 6 business days. Sales totaled $14,160 and our cost was only $3,500 (not including sales commission) plus trade for the bus.

We have also done this for Metallica with great success and are now looking at doing the same for Fleetwood Mac for our AC station.

In tough times, ideas will help you reach goal! This is not a new idea, but it works.

Dave Doetsch, DOS, Mid-West Family Broadcasting, Springfield, IL