Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Local Link: Daycare Revenue

About a year ago a new owner took over Building Block Preschool Center, a large daycare business in our community with two locations. The previous owner did no advertising, but the new owner took on new debt and needed to grow the enrollment to pay off that debt. They had done some newspaper without much success and were open to new ideas. That is when we shared with them the power of radio when done on a consistent basis.

The new owner understood that they were not the type of business to run an event, and need to focus long term because they gained and lost families on a daily basis. They purchased a jingle and embarked upon their campaign.

So what have been the results? The results are best shared with the fact that on two different occasions within the campaign the client needed to purchase additional commercials to recruitment more employees to help work with all the new children enrolling at Building Blocks!

Are you calling on the daycare providers or preschool operations in your community? I suggest you do.

Download commercial #1 here
Download commercial #2 here

Dave Doetsch, Director of Sales, Mid-West Family Broadcasting
Springfield, IL.

Like this idea? Do you have something as good? Let us know about the successful ad campaigns, or stories of proposals you've sold that have worked for your clients, and share them with Connect's 1400 station members! Just click here to email us.