Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Local Link: Cash Hidden Away In Apartments!

It's amazing where ad budgets can be found. Did you know that Apartment Communities often have ad budgets that could be used on radio? And that this can include money to be used for more than just attracting new tenants? Well, neither did we until Connect user Charlie Jennings sent in this great idea. He writes:

"We’ve found that Apartment Communities have untapped dollars to use for attracting new tenants and for entertaining existing ones.

We created a series of Apartment community events such as Pool Parties, Halloween Parties, Wine and Cheese Parties, etc…

The client buys an ad schedule, the station pre-promotes and provides food, prizes, van and PA.

The budgets will vary with each community so tailor your proposal to fit each community...We’ve got two to three of these scheduled every month!

Good Luck!

Charlie Jennings, GSM
Jacksonville's NEW Number One for Country...
99.9 Gator Country & 100.7 WMUV
Jacksonville, Fl "

If you have examples of campaigns that you've had success with in your market that you'd like to share with other Connect users, just email us here, with a quick overview of the client, the aims of the campaign and, if you can, any audio you ran as an mp3 attachment