Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Campaign Call for Local Link

As the economic situation worsens, the real savior of radio will be original, effective campaigns created by local radio stations for local advertisers. Every week, we create campaign ideas and proposals, audio spec spots and training and blog articles to help make this process work as well as possible.

We know that out of our hundreds of member stations, hundreds of such proposals and campaigns are being successfully run each week: here's where we'd like to hear about and share those campaigns with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know. If you've created a commercial that got a great response, let us know. If you came up with a programing idea that sold locally and got results, let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

This week, we'll be creating some online forms you can use to submit ideas and examples. In the meantime, if you have any campaign examples, commercial examples, even client testimonials that you think might benefit other stations, email us here.