Local Link

This page is for sharing the great ideas, campaigns, proposals, audio, commercials, sales tips and experiences of Connect member stations.

We know that out of our hundreds of member stations, thousands of proposals and campaigns, sales tips, ideas, commercials are being successfully run each week: here's where we'd like to hear about and share these stories and ideas with other stations, to work together to make the industry as strong as possible.

If you've run a campaign - for any kind of advertiser - that has worked, let us know.

If you've created a commercial that got a great response, let us know.

If you came up with a programing idea that sold locally and got results, let us know.

If you have a tip on managing sales teams, getting the best out of sellers or handling your sales manager - let us know.

The more we can share our ideas and resources, the better of we'll all be and the better prepared we'll be to survive and prosper through the next few quarters.

Submissions we receive will be posted up to this page. Users will also get a chance to leave comments as well. (For a full set of legal stuff about submitting your ideas / content, click here)

To submit any kind of content or idea, just click this link. Don't forget to:

a) include your name, your title and your station call-sign
b) include the script for any commercials you send us as a Word or text document if you have it.
c) include any information you think is relevant about your submission - who the client was, how you came by the idea, who was involved, what the results were; the more useful info the better.

Thanks,
The ARIA Team.


Commercial of the Month from Virginia Beach, VA

This commercial comes to us from Melrick Bogier, Local Sales Manger of WXEZ (Star 94.1) in Virginia Beach VA. Melrick also wrote, voiced and produced the spot.

It's for "Good As New" - a local clothing store for women. Notice how Melrick manages to insert many repetitions of the store name in a natural manner as part of the script.

You can listen to Melrick's commercial by clicking here.

You can download the script to the commercial here.

If you have a commercial you think others would learn from, get ideas from or just enjoy listening to, send it to us as a mp3 file, along with a script if possible and your name and station to this email address: