This page is a database of audio campaigns and spec commercials for your reference and use. You can download any of the commercials, many of which come with scripts, and edit them for use in your market.

Effective or Insensitive? You Tell Us!

This commercial for an auto detailer was produced by one of our station subscribers. It's clearly an original and creative idea; but since it started to run, audience reaction was almost instant - the client received a number of calls complaining that the commercial was in bad taste. What do you think? Would you have run this in your market? Is it in poor taste or not? If it is a good idea, what, if anything, needs to be changed? Or does the fact that the client received calls (from people who clearly heard the ad and got the phone number from it effectively) show that it's working? The client, who loved it at first, is obviously nervous - what do you think the sales person should tell him? Pull it or stick to his guns?

You can download the commercial here.

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