Audio

This page is a database of audio campaigns and spec commercials for your reference and use. You can download any of the commercials, many of which come with scripts, and edit them for use in your market.

"Community" Ad Idea With Audio

Here's an idea for an ad campaign that was run with a Lawn Care company - Community Lawn Care. Their angle was that a portion of all the profit they received from their lawn care services would go to a charity of the customer's choice.

As they were a lawn care company it was tied all together nicely with the phrase "Care, Grow, Give". This idea can be used easily for other companies of a similar nature, but will also work for almost any kind of service. The concept of allowing the customer to choose the charity to which the portion of profits goes is particularly attractive to the buyer; and it doesn't need to be overly taxing from an administrative point of view: the business can offer their customers a choice from a per-set list of charities to keep the paperwork down.

You can download this commercial and use it as a spec spot for your prospects. You can also download and alter the script to customize them for your prospects.

You can download the commercial here. (Right click and choose "Save target as..." or "Save link as..")

You can download the script here. (Right click and choose "Save target as..." or "Save link as..")

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Audio