Audio

This page is a database of audio campaigns and spec commercials for your reference and use. You can download any of the commercials, many of which come with scripts, and edit them for use in your market.

Restaurant Commercial - Slogan Case Study

You've probably often been in the situation of having a client who insists on filling their commercial with a multitude of details. While we know that this really isn't the way to achieve great results, occasionally the client is simply too insistent for us to persuade a better approach.

In such situations, there are still some elements you can add to the client's script that wil help the commercial achieve some of the desired long-term effect. Here's an example of how adding a slogan and repeating it often throughout gives the commercial an image-building and memorization effect that will make it effective, while still retaining the 'list' feel of the client's demands.

Right click here and choose "save link as" or "save target as" to download the audio file (mp3).

Key words: restaurant, script, slogan, long-term, advertising, feature, details

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Audio