The use of contrast in a radio commercial will draw attention, make it interesting, create the unexpected and keep listeners from falling asleep. Too often commercials are all one flavor – a sea of audio beige. Try juxtaposing silence and noise or two widely differing music cuts to tell the story of two aspects of a product or service.

Use differing sound effects to switch the scene from one locale to another.

As we work with stations around the country we see more and more alternative therapy businesses springing up everywhere - massage, reflexology, acupuncture, reiki etc. It seems that more and more people are turning to such treatments in your market. Now is the time to get these relatively new businesses into some consistent radio advertising - so they associate you with their growth now and in the future.

Why can't 2011 be your best year ever? What's stopping you from increasing last year by say, 10%, 20%, 30%? Perhaps adding ARIA's 'revenue.generator program could help you do that! And help your sales team and your clients as well!

If I was informed the life or death of a complete stranger was entirely dependent on decisions made by me, what would I do? How would I act?

What would I decide?

If being courageous was the only way to achieve genuine success, would I choose to be brave?

If my confession helped someone yet was likely to destroy me, would I be selfless or cowardly?

How do you make sure you're getting all the correct information you need before preparing a commercial script for a client? Do you just take general notes? How professional do you appear? Why not use our professional commercial script template? It's just one of the downloadable and customizable items in the Creative Proposal Workshop.

Our latest podcast looks at emotions - those you go through when trying to keep at it through thick and thin - and those your clients go through when they make those seemingly crazy decisions. We find out we're a lot more like our clients then we think!

You can subscribe to this podcast (i.e. have your web browser automatically bookmark our podcast page and update whenever a new podcast is published). It is now available via the iTunes store (for free).

Has Your Station Delivered Results for Chiropractors, Attorneys, Realtors?
As professional services make up an ever larger percentage of the job market, they become a larger and larger source of revenue for radio. We have received a number of requests for advice and testimonials from radio stations on stories of success they've had with these types of clients.

That's why we're asking for your success stories.

Help Us Help You Help Them